Say thank you with merci.
Personalizing your own merci product cover.
Merci chocolate gives consumers the freedom to choose a design, add a personal message, upload a photo and print. To complete the experience, it needed to resonate during a moment of anxiety and unrest. Offering comfort and appreciation.
Less a piece of chocolate, more of a movement, merci offers a heartfelt way to show appreciation, creating memories that’ll last a lifetime. With a customizable cover which offers the consumer an opportunity to add a personal message, saying thank you is a breeze. The main setback was a lack of connectivity during an unprecedented time in our history. When signs of appreciation matter more than ever. Which needed to be launched at lighting speed.
By the numbers
After adjusting the initial concept from a timeless Mother’s Day to a more poignant “say thanks” message echoed the tenor of the moment. Offering shoppers the ability to show gratitude for all the important individuals who have touched their lives during the pandemic.
To increase engagement, we recommended the inclusion of additional activation modules, like interactive FAQ’s and relevant video content. In just a few weeks, our team delivered the results merci had only imagined.