Allisha Watkins

Co-founder & Chief Sales Officer

Over Allisha's many years in the industry, she has been fortunate to cross many disciplines - marketing, insights, strategic planning and executive management. Through her work with leading retailers, she brings a unique ability to develop growth-driving insights you’ll leverage cross-functionally because they align with the company’s business objectives. Where Allisha shines brightest is in leveraging those consumer and shopper insights to identify business opportunities and drive long-term solutions. Proof is through her leadership at Mars Wrigley, Kellogg's, P&G, and recently for brands like Dunkin', Hasbro and Georgia-Pacific. Through a collaborative approach, you can expect Allisha to bring winning plans to life through the ‘voice of the customer’ that meet the unmet needs of our shoppers.

Truly a native of Arkansas, Allisha is passionate about investing in the communities in which we work. As a proud graduate of the University of Arkansas and John Brown University, her studies focused on human behavior and organizational management which bode well as she leads the Sales organization for Paradox.

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Put these skills to work for your brand.

Strategic Business Planning

Insight-Based Solutions

Insight Development

Shopper Behaviors and Attitudes

Flawless Activation

Omni-Retail Understanding

Retail Specific Merchandising

Digital Shelf Merchandising

Brand Translation

Small Business Acumen

Category Leadership

Training & Development

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2225 S Bellview Drive, Suite 101
Rogers, AR 72758
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