Amanda Whittaker

Co-founder & Chief Operations Officer

With extensive experience in the shopper marketing industry, you’ll quickly find Amanda has mastered the ability to think strategically while still managing a complex project with ease. Thankfully, this skill was developed through a mix of incredible experiences with large and small brands, agencies and CPGs, national and regional consumer targets with multiple routes to market. Powerhouse companies such as P&G, Nestle USA, Kimberly-Clark, HP, Disney, Hormel, and most recently Coca-Cola entrusted her with their brands. This holistic experience has provided a track record of success that will now be used to collaborate with you in order to win in this fast-paced space.


A local at heart, Amanda grew up in central Arkansas before graduating with a bachelor of science in marketing management and finance from the University of Arkansas. You’ll learn she is personally inspired by the changemakers, driven by personal and professional growth, and is now leading all Operations for Paradox, empowering a team challenging the usual bullshit in an environment of accountability.

PDX_Gradients_CMYK (4).jpg


Put these skills to work for your brand.

Strategic Business Planning

Insight-Based Solutions

Insight Development

Shopper Behaviors and Attitudes

Flawless Activation

Omni-Retail Understanding

Retail Specific Merchandising

Digital Shelf Merchandising

Brand Translation

Small Business Acumen

Category Leadership

Training & Development

Find us
2225 S Bellview Drive, Suite 101
Rogers, AR 72758
Contact us
Follow us on social

PARADOX RETAIL, LLC. All Rights Reserved.© 2020