Strategic integrator driving the vision of the company, Amanda inspires the best out of the cross-functional teams.
A multi-faceted career leading billion-dollar brands, shopper-based design work, and cross-functional teams led Amanda to co-found Paradox. She now leads the company’s operations, people development, finance, and marketing with clarity, conviction, and strong sense of purpose.
With extensive experience in the shopper marketing industry, you’ll quickly find Amanda has mastered the ability to think strategically while still managing a complex project with ease. Thankfully, this skill was developed through a mix of incredible experiences with large and small brands, agencies and CPGs, national and regional consumer targets with multiple routes to market. Powerhouse companies such as P&G, Nestle USA, Kimberly-Clark, HP, Disney, Hormel, and most recently Coca-Cola entrusted her with their brands. This holistic experience has provided a track record of success that will now be used to collaborate with you in order to win in this fast-paced space.
A local at heart, Amanda grew up in central Arkansas before graduating with a bachelor of science in marketing management and finance from the University of Arkansas. You’ll quickly see she is personally inspired by changemakers, driven by personal and professional growth, and values doing what you say you're going to do.