Nico recently moved to the Northwest Arkansas area from Austin, Texas, where she first became passionate about branding and communication through good design. While living in Austin, Nico attended the University of Texas and graduated with a Bachelor of Advertising. Now currently an MBA candidate at the University of Arkansas, where she has the pleasure of serving as the President of Women in Business.
Paradox gets the benefit of her creative thinking to dive deeply into the history of a brand, going on tangents and ultimately finding golden nuggets to create a grand picture. Nico believes that harnessing the power of meaningful brand stories allow for better, deeper, and longer-lasting connections with consumers.