Customer selling strategy
We want to meet your shoppers.
A majority of niché challenger brands have hurdles, like, small budgets, low awareness, and a unique selling proposition—all were met head on.
Paradox helps overcome
To better serve the sales lead organization, Paradox, developed an interactive "playbook" — a comprehensive resource for all marketing. Now anyone within the organization can access a reliable resource for consistent merchandising, brand guidelines, and detailed product sell sheets.
Plant Apothecary has a compelling story to tell.
With a more efficient go-to-market strategy, more time was spent on result-driven customer relationship building and less money wasted on inefficient merchandising requiring "one-off" creative vs. global merchandising solution.
Easier to sell
Full library of brand resources
Product information sheets
Discontinued product replacements
Downloadable creative files
Display menu for retailer sell-in