Red Bull at Walmart
Going back to college in 2020 looked differently for everyone, even for brands who typically won during that retail season.
When Red Bull was struggling for a creative solution, Paradox didn't blink an eye at the opportunity to drive virtual excitement among college campuses.
Come join the
Pep Rally today!
The 3 powerhouse teams, Walmart, Red Bull and Paradox joined together through a virtual "pep rally." Students and parents around the U.S. tuned in for 2 hours with Walmart DJ Antonio to get college hacks, connected with Red Bull athletes, and jammed to the hottest playlists.
Strong live event engagement.
Cross-functional agency, brand & retail teams were
available leading up to the event for quick decision making.
Email proved best tactic for pre & post communication, when audience "at home screen-time" was at an all-time high.