top of page

Content creation
Digital shelf
Search strategy
Social media

WaterWipes at Target

Love the skin
you're born in.

When a key retail partner asked all brand teams to embrace holistic innovation and drive profitable growth, WaterWipes knew they'd need dynamic change in how they delivered exceptional experiences for the Target guest—and fast.


Paradox delivers a strategy to win the hearts & minds of the Target guest.

After a 2-day co-creation workshop, Paradox delivered a strategic approach for WaterWipes to win cross-channel through emotional communication, intentional connectivity to customer initiatives, and marketing tactics more closely tied to purchase.


WaterWipes primed for category growth.

As a result, WaterWipes went into joint business planning a category growth partner for premium baby wipes at Target.


Brand went from transactional to strategic retail partner.

bottom of page