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Mike's Hard Lemonade at Walmart
This is about
The opportunity for Mike's Hard Lemonade to grow was aptly positioned as a fun and celebratory 21st Birthday for Mike.
What a bummer man.
However, 2020 turned out to have other plans for Mike and his friends.
Harry's has a compelling
story to tell.
A story which will resonate with the internal organization, and the retailer, that is slowly but surely changing the narrative of what retail marketing can do for sales growth.
2.3X return on marketing.