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Make 'em blush.
The introduction of product innovation can be challenging, complex, and risky—now add a 6 week launch window.
Paradox rose to the challenge.
With an "on-trend" product, excited retail customers were salivating for enhanced content—Paradox delivered just that, highlighting credible and attainable aspirational "Me Moments."
Pop some bubbly, Paradox delivers.
After reviewing 8,000+ images and 6 hours of content, the team collaboratively launched content seamlessly, bringing to life a backyard pool party any young woman and her friends would enjoy!
Cheers to great content.
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