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Campaign concept
Content creation
Search strategy
Social media


Make 'em blush.

The introduction of product innovation can be challenging, complex, and risky—now add a 6 week launch window.  


Paradox rose to the challenge.

With an "on-trend" product, excited retail customers were salivating for enhanced content—Paradox delivered just that, highlighting credible and attainable aspirational "Me Moments."


Pop some bubbly, Paradox delivers.

After reviewing 8,000+ images and 6 hours of content, the team collaboratively launched content seamlessly, bringing to life a backyard pool party any young woman and her friends would enjoy!


Cheers to great content.

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